HOW TO: Build sales leads through your website

Websites are a marketing staple, they have been for years. Shawn Cabral, marketing director at Sitecore UK offers advice on making the most of the sales potential from your site

Research from Sitecore in conjunction with B2B Marketing shows B2B marketers know that their website is the main touch point for prospects wanting the find out more about their business, but 80 per cent of sales orders still come through via phone calls, faxes or emails.