HOW TO: Build a successful relationship with the C-suite
A no-nonsense guide to reaching the c-suite
Leveraging engagement opportunities with the C-suite can appear to be everything from a dark art to a thankless task. The C-suite is hard to access. They have ferocious gate-keepers, who bounce and filter approaches. They don’t open their own post, and sometimes, don’t even screen their own emails. They also have intimidating workloads. As if that wasn’t enough, this exclusive club is hard to impress. It regards marketing as vacuous spin – they’ve heard it all before, from the biggest and best, and have the t-shirt to prove it.