How to: Build your CRM system around users

Paul Ince, solutions architect, applications at TSG, offers six steps to CRM success

Technology shouldn’t ever be a replacement for good management. However, a well-considered, well-implemented CRM system should not only streamline the effectiveness of your team but also deliver valuable insights into the way your business is working.

Most importantly, making life better for your users is likely to have a significantly positive impact on customer experience. And that surely has to be worth the investment both in technology and also in your people.