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HOW TO: Buy or rent business data

15 things to consider when buying or renting B2B data

1. Before you start

Take time to analyse the data you already have so that you can define what you need accurately. Marketers must audit their data to determine its accuracy, how it is being used, whom they are targeting and whom they want to target. They should in effect ask ‘What information do I already have and what do I need to make best use of it?'