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HOW TO: Choose relevant landing pages

The landing page is the place where a user 'lands' after clicking an advertiser's ad. Advertisers who point users to high-quality, relevant landing pages build trust with a potential customer.

AdWords measures landing page quality. Landing pages with useful, informative content in relation to an advertiser's keywords and ad text receive higher quality scores. In general, the landing page should:

Here are three tips to help give users a high-quality experience and build trust. An advertiser should: