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HOW TO: Choose the right creative agency

Agency relationships have the potential to last for years, so you want to get it right. Sarah Buttarazzi, director of creative agency Columns, shares her tips on how to ensure you pick the perfect B2B creative partner

Working with creative agencies can be incredibly rewarding. The right fit between client and agency can deliver fantastic results for your brand, products and services. But, get the wrong agency on board and you could face headaches, complaints and bitter recriminations from all sides.