HOW TO: Choose the right opportunity for crowd sourcing

There is a lot of buzz around B2C crowdsourced advertising campaigns. The likes of Pepsi and Unilever have stolen the web bylines with marketing concepts suckled from diverse crowds of video producers and other creatives using cash prizes and social networks. Crowdsourcing is being adopted to gather anything from concepts for viral videos through to Superbowl ads.

But crowdsourcing is even better suited to B2B brands. After all, they have a more direct relationship with their customers, a better understanding of networking and have more linked up partnering and distribution models. Each of these attributes play well into the phenomenon of crowdsourcing.

So in what instances can B2B brands use crowdsourcing? Here's the crib sheet.