How to: Continue your MA journey after implementation

Andrew Davies, co-founder and CMO of Idio, offers advice on how to get the most out of your MA software

Today’s marketers are under more pressure than ever to get results. Providing time-poor, world weary prospects with the kind of relevant, meaningful content that will shepherd them down the funnel is not as easy as it once was.

For most B2B practitioners, marketing automation (MA) is the answer.