HOW TO: Create a blueprint for international marketing success

As with all things in life you can do it the easy way or the hard way. And in the context of international marketing the easy way is already hard. Every international marketing scenario is different and the truth is there is no perfect solution. This ‘how to’ paper looks at the seven wonders on the path to worldwide domination.

I look at some of the decisions that must be made along the way and help you to weigh-up your options, so you can reflect on the best approach for you. The benefit of writing this from an agency perspective is I get to see how different businesses approach international marketing, and I have learnt from experience what is easier and what is harder. Easier does not always mean better however, but it usually means cheaper.