HOW TO: Create consistent copy for multi-channel marketing

B2B brands need to communicate a consistent message when marketing across a range of platforms. Emily Hill, MD of content agency Write My Site, provides top tips to avoid diluting the message

B2B marketers have an unprecedented array of tools at their disposal for publicising their brands. In an increasingly competitive marketplace many businesses are racing to stay one step ahead, tapping into every available marketing channel to ensure their brand has a greater presence than their competitors.

Unfortunately, despite a bountiful marketing cornucopia, many brands have inadvertently diluted their core messages. The reason? Lack of consistency.