HOW TO: Create cost-effective B2B video that works

James Bailey, head of Maxus for Business, explains how to create a successful B2B video campaign without breaking the bank

It's difficult to create a cost-effective B2B video that works. Did you know that visual data is processed 60,000 times faster by the human brain than text? Why then, in B2B marketing, do we not turn to visual communications as the first platform for conveying messages in the same way that consumer brands would?