How to: Create a customer-centric website

It’s imperative to create a site with the end user always front-of-mind.  Danny Bluestone, MD of Cyber-Duck, offers advice to help you get it right

The benefits of a customer-centric website cannot be underestimated: when something is designed with the end user in mind, the end user is more engaged, resulting in more conversions and greater loyalty. As more and more companies are making user experience (UX) a priority they are realising that user-centred design – a specific UX methodology – is a huge step in achieving positive results.