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HOW TO: Create direct mail that delivers results

Judith Jansen, marketing manager at Workbrands, shares her tips for a successful direct mail campaign

With many of our working lives now revolving around the internet, the marketing landscape has evolved considerably over recent years. With social media and email campaigns targeting tens of thousands of prospects in one fell swoop, digital marketing is more popular than ever.

Despite this, there is still very much a place for traditional DM in B2B marketing. In fact, the current status quo actually presents itself as an opportunity to really get yourself noticed and send something out that’s altogether different to your competitors. After all, receiving an inventive, beautifully-designed piece of DM would make a nice change to the plethora of unimaginative emails that plague your inbox.

Here are eight great tips for creating a print DM that delivers results: