HOW TO: create effective content for social media

 2011 is going to be a big year for social communications, says Jon Holloway.

After a sketchy 2010, most companies have now adopted some form of social strategy. However great this may sound I believe most social campaigns this year will fail. Why? Mainly due to the way social has been sold, taught and learned over the past few years.

Most intelligent people can now see the benefits of social media and are on the journey with brand spanking new Twitter, YouTube and Facebook accounts set up. If you are one of these people and are now looking around the room wondering what next, you need to get on the content bus and start being unique.