HOW TO: Create an investment timeline for your CRM system

How and when to invest in your B2B CRM system

The average lifecycle for a CRM solution today is in excess of five years. Arriving at a clear understanding of the likely total cost of ownership (TCO) associated with any new CRM deployment is an important consideration in any selection process. Deployment choice influences this area considerably and companies should compare the investment and cost structures of both models thoroughly before making a decision.