How to: Create simple and effective content

Creating good content is so much more than regurgitating an annual report. To do it well you need to think like a journalist, advises Dan Brotzel, content director at Sticky Content

Many marketers aren’t trained writers, so creating engaging and effective content can be a daunting task. Journalists are taught to produce content that is informative and easy to digest: by learning their skills you could improve your content output exponentially. Below are seven tips to help you think like a journalist.