How To: Create trustworthy marketing intelligence that drives business success

Many marketing leadership teams are still mired in a time-consuming world of siloed spreadsheets, where individual business units record their triumphs and failures with little awareness of what’s happening beyond their individual niches.

How can strategy maps, KPIs and decent data sources ensure marketing can lead company teams into making the right business actions? Here's how to create trustworthy marketing intelligence that drives business success: