How to: Effectively collect feedback in online ordering funnels

Kees Wolters, co-founder and managing partner of Mopinion, offers his 10 top tips for collecting feedback in online ordering funnels

I often talk about the ‘three pillars’ of online client feedback (collecting, analysing and action), and undoubtedly collecting the right feedback on your websites and apps is a vital first step.

Collecting the right ‘qualitative information’ from clients takes careful planning and a firm understanding of the journey they take. It must help guide your business and its sales funnel towards growth and client retention, while being timely and not alienating your customers or visitors.

Here are 10 top tips for collecting feedback in your online ordering funnels, ensuring it gives your organisation the maximum assistance while keeping your clients happy.