HOW TO: Effectively manage telemarketing lead generation
Chris Hancock, contact managing director at Jaywing, offers advice on using telemarketing to maximise lead generation opportunities
Contact centre B2B lead generation is a fine art that is best approached in a careful and considered manner. While your sales teams might be tempted to call as many people as possible in a short time, this gung-ho approach can often do more harm than good. By following some simple rules, much better results can be achieved.