HOW TO: Engage with your customers

Engaged customers are key to keeping your brand front-of-mind. Max Eaglen, director at Platform, offers five steps to help your message resonate with your audience

Brands are complex things. They exist in a state of flux especially in today’s changing customer environment.

Traditionally, services and products were created, given a name and sold to customers. The better they were the more they sold. The more effort the creator put into maintaining and developing the product or service the longer it lasted until eventually it developed its own ‘gravity’ whereby it was the product of choice above all others.