HOW TO: Ensure a successful user journey

Is your website an experiential wonderland or are your visitors lost and confused? Anthony Monger, digital marketing consultant at Grass Roots, provides top tips to ensure successful navigation

When Alice took a dive into Wonderland, she was motivated by curiosity, but that soon gave way to frustration when she couldn’t find what she wanted. A quick glance through your web analytics report will soon tell you if your visitors are curious browsers or frantic searchers, especially if they’re visiting plenty of pages but not staying long on any of them.