HOW TO: Ensure your brand stays relevant
Simon Wright, managing director at Greenwich Design, offers advice on how to tell if your brand needs to be updated
You’ve spent your money on creating a brand image, style, logo, type etc and business is doing well. So why on earth would you even consider changing your brand? Isn’t it a case of ‘if it ain’t broke, why fix it?’ Well, you could say the same about your health. When we feel fine we don’t worry about it – until things go wrong and we wish we’d known before so we could have taken preventative medicine. Regular health checks are just as important for brands – otherwise you may think all is okay and then, suddenly, you’ve been delisted for a newer, more relevant brand.