How to: Ensure your business is getting the most out of its CRM

CRM at its best will promote business efficiency, increase productivity and drive profitability. It will manage and monitor the full customer journey, streamline the experience and improve rates of retention. But take a half-hearted approach and its value is limited. So how do you ensure your business is reaping the full benefits, and that it continues to do so during times of growth and evolving consumer expectations?

After all, it’s easy for a CRM solution to quickly become a part of the office furniture – as indeed it should – but it can sometimes be tricky to review objectively as a result. Ensure you are constantly challenging your CRM strategy and making the most of the solutions available to you following these five simple rules.