How to: Ensure your content gets clicked

James Deeley, creative strategy director at Amaze, offers advice to help you capitalise on the seconds you have to engage prospects with your content

Customers are increasingly facing a tyranny of choice when it comes to content, bombarded from all sides by a sea of noise – from websites, to blogs, Twitter, Facebook and YouTube to name but a few. There are roughly 1.2 million apps available to download from iTunes, Facebook users are uploading over 350 million new photos every day and there are four million songs on Spotify that have not even been listened to.