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HOW TO: Ensure your data strategy works

Fifty-five per cent of businesses say they are being let down by data quality technology. We explain how to ensure your data quality strategy works

Most organisations today recognise the importance of data in fulfilling their business objectives. In the recent Global Data Quality Research approximately 99 per cent of companies had some kind of data quality strategy.

But despite this increased focus on data quality, many organisations are still dissatisfied with their approach. Even where specialist software is being used, 55 per cent are not happy with the results.