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How to: Ensure your mobile app is a success

Olivier Bernard, VP EMEA-Russia of App Annie, outlines how to make the most out of your mobile ad spend and ensure your business app is a success 

In the ever-changing and competitive world of mobile aps, small and large companies are finding it challenging to manage the cost of marketing and advertising budgets. App store data, advertising analytics and keyword optimisation tools can all help an app marketer understand how an app is doing in terms of revenue and download, ad spend and allocation, and where their app is appearing in search results.