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HOW TO: Evaluate data suppliers

The right data supplier can deliver more than cost savings; they should be able to deliver real value and return on investment. Here's how to choose the right B2B data supplier

When it comes to choosing a data provider to supply your business-to-business (B2B) data you are pretty much spoilt for choice.

However, too much choice can sometimes make it all the more difficult to make a decision. Although no one can afford to make a bad decision, don't put the decision-making off for fear of making the wrong one. This is especially true if your current data supplier simply isn't cutting it. It makes sense, now more than ever before, to get out there and find a data supplier that does deliver.