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How To: Expand your marketing activity to Europe

Ensure your international marketing efforts succeed by following Karyn Bright,  group marketing director at GBGroup's top tips.

The business of doing business just got a whole lot harder. Now people we have never met – and may never meet - can influence our marketing campaigns and challenge our brands. This is even more serious in B2B marketing as a customer’s professional network is likely to be even smaller with good practice widely shared across industries – globally.

As you plan your international marketing strategy, make sure you understand what is valuable to the customers. If, like us, these are ‘the public’, your data management systems and processes need to be really well tuned into the local regulatory and cultural environments.