HOW TO: Facilitate online purchases

Successful ecommerce starts with making it easy for customers to buy from you. Here are five simple steps from Rebecca Jennings, principal consultant at Global Reviews

For any ecommerce website, there are some simple techniques for navigation and content to help ensure users have a positive customer experience. Users need to have confidence in you as a supplier, be able to find a product or solution that suits their needs, and be able to easily and securely complete the application or checkout process.