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How far would you go?

It's a clear, documented rule in most agency contracts. Seriously – ask any HR director – 'Never Shag The Client', it ranks right up there with 'Gross Misconduct' and 'Failing to disclose anything that you may later rely on in court.'

But I've never been terribly good at obeying the rules and shagging the client, as any self-respecting account director will confirm, is not usually a planned strategic campaign – more a drunken, tactical, niche, one-off at the Christmas party. Although not in my case...