HOW TO: Follow up leads

There is often too much emphasis from marketers on how they are going to generate sales leads, with not enough importance put on how they are going to be converted.

Sales and marketing no longer work in silos and the success (and ROI) of any marketing campaign is going to be directly affected by the way in which your sales team use the leads created by your hard work.
It is therefore essential that, as marketers, we are ensuring that leads are being followed promptly and in the right way. Here are five tips as to how you can achieve lead follow-up nirvana and ensure that your hard work is fruitful: