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How to: Generate better quality leads

Get on top of your lead generation activity with this best practice advice

Lead generation has always been an essential marketing task. But recent changes in the buying process, increased digitisation and an ever more demanding market mean a strategic approach to lead generation and lead nurturing has never been more important.

But how do you go about prioritising where to focus your efforts in your bid to build leads that have a greater likelihood of converting? It can seem a complicated procedure involving cross-departmental collaboration, the overhauling of work processes and reassigning KPI measures, but it’s important to recognise the opportunity rather than focus on the challenge.