HOW TO: Get the best out of your online analysis

What should you really know about online insight monitoring and analysis? Flemming Madsen, founder and executive chairman at Onalytica, provides the lowdown

Monitoring and analysing what is being said online has become an increasingly hot topic, as companies are realising the benefits of near real-time insight into what is being said about them and their competitors, what is driving the online debate and who are the most influential commentators.

For B2B marketers, this presents some very tangible opportunities to add value to the business as a whole. When done well, continuous insight can surface business intelligence that can be mapped against business objectives, giving marketers a method by which to check whether they are on or off course.