HOW TO: Get more out of your content

Three practical ways you can extend the life and reach of each piece of content you produce

Marketers have a tough job on their hands: Confidence in what we say is diminishing; a buyer’s access to independent experts is a tweet away; and social channels are so noisy that it feels impossible to be heard. The challenges are daunting and, exacerbating the problem, executives are demanding more rigorous performance metrics. To ensure you are reaching the right people and ultimately driving positive return on investment (ROI), you must consider engaging in a content marketing programme.