HOW TO: Get the most from your CRM systems

In such a highly competitive industry as marketing, teams are looking for anything which might give them the edge over rivals. Marcin Malinowski, Director of International Services at CRM consultancy Outbox, explains why Customer Relationship Management (CRM) systems have the ability to revolutionise the way your marketing teams work.

The huge surge in social media and e-commerce has both its benefits and drawbacks for today’s marketing teams.  Whilst these platforms have enabled companies to be ever more targeted and customer focused, it has also left them exposed to negative sentiment, with an increasingly vocal customer base who expects more from the relationship process.

So what can marketing teams do to make sure they address this? Particularly at a time when so many teams are seeing their budgets cut or under threat? Many are increasingly turning to existing CRM systems to provide insight into this ever changing market.