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HOW TO: Get SEO basics right

Understanding SEO is vital to executing it correctly. Neil Erlam, CEO of Netbiz, offers some basic technical advice

Search Engine Optimisation (SEO) assists your company in improving its search engine rankings. This is easily the best way of getting your website seen online, without forking out for adverts, but how is this done?

Google webmaster tools publishes a great list of best practices to follow when optimising for its search engine, and following these rules will stand you in good stead. Below are more tips and advice, while you may not be able to affect all these things yourself, it pays to have some understanding about what you should be asking your technical team to do.