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HOW TO: Get your web design right

As B2B marketers drive prospects to their company’s website, web design can make or break a campaign. We offer advice on getting it right

A well-crafted website is a sign of an enterprise that takes all facets of the business seriously. A website is often the first point of contact for potential customers or leads. In order to drive new business and maintain competitive advantage, enterprise websites must meet new industry standards.

All facets of compatibility, content, usability and site layout serve to influence the perception of a company by its customer base. Through our firm’s experience with web projects for international brands such as National Geographic and Fox, I have found the following aspects of design and development to be crucial for designing sites for enterprise clients: