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HOW TO: Go beyond the email blast

In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.

As a result, many companies are trying to adjust their marketing approaches and processes. While the rapid and numerous advances in digital marketing provide a wealth of exciting opportunities to do this, it can also be a minefield for the uninitiated.

More marketing teams are now going beyond the email blast to online marketing which, if it is to succeed, must encompass two critical components: