HOW TO: Improve lead quality

Successful lead management relies on warming up the right prospects and customers with short and sweet communications, says Craig Stouffer, vice president of Pinpointe On-Demand 

Long sales cycles. Complex products and services. Limited brand recognition. These are a few of the top challenges that B2B marketers face that B2C marketers usually aren't saddled with on a daily basis while trying to fill the proverbial lead funnel. Here are a few tips for B2B marketers to follow to improve lead quality while growing a company's digital footprint.