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HOW TO: Increase email deliverability

Email campaigns can increase revenue and improve customer relationships. According to a report by Forrester Research, email ranks as the third most widely used B2B marketing tactic next to public relations and direct mail. The downside is the issue of deliverability, and this can prove more complex for B2B marketers than for their B2C cousins.

However, there are steps you can take to improve your chances of hitting the inbox. The following can help you get the upper hand on email deliverability.

1. Back to basics