How to: Increase engagement from videos

Video has the potential to engage your prospects more than any other technique. Richard Blackwell, creative lead at Metia, reveals seven tips to help you maximise the engagement you see from your video investments

Invodo predicts that by 2017 74 per cent of internet traffic will originate from video consumption. On trend, video is replacing the top area of websites traditionally reserved for headlines. Video is bringing storytelling back to the web with entertainment value and visual interest.