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How to: Inject some life into your B2B events

Tired of the conventional event format? Peter Komornik, CEO of, reveals how to give your conference a cutting edge and boost your attendance count

As a supplier to the events industry, I naturally spend a lot of time attending conferences, both as a speaker and as an attendee. This year one thing struck me time after time; organisers are still sticking to the traditional formats to deliver their events.