HOW TO: Keep your brand consistent
To ensure your brand is recognised and understood by customers and prospects, it is vital to be consistent across all communication channels. But what are the best ways to do this?
Building a strong brand rests on consistency. A consistent brand gets noticed. This recognition brings prospective new business. This is important with B2B brands, because B2B customers often want to recognise a company, have confidence in it and feel they know it before paying for a service.