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HOW TO: Leverage Facebook’s advertising platform

How to get started with Facebook engagement advertising

In the UK, three quarters (77 per cent) of the adult population have a Facebook account. In the US, that figure rises to 81 per cent. With that proportion of customers and prospects idling online, it stands to reason that more businesses are switching to Facebook as a valid B2B marketing channel through which to improve visibility across the buying cycle, increase leads and, most importantly, strike up a conversation with new and potential customers.