HOW TO: Leverage your brand using your employees
We reveal how to create an employee advocate programme
For the majority of companies, marketing is all about positioning a brand in clients' or customers' minds. This has often resulted in a very singular focus on external marketing activities while only opportunistically exploiting (or even totally ignoring) the strongest marketing weapon there is - your own employees.
The rising cost of customer contact, driven by the variety in the B2B media landscape and the decreasing attention span of customers to traditional communication strategies, continues to apply pressure on your marketing ROI.