HOW TO: Make better decisions using big data
There’s a lot of hype around big data these days, but what does it actually mean to marketers? We provide top tips on how brands can use big data to their advantage
It is an undeniable fact that there is now more data than ever before. Mobile data saw the growth rate become exponential, and now with the ‘internet of things’ and connected devices, the rate is almost logarithmic. In parallel to this growth, the techniques and technologies that make handling this volume of data have become more affordable, leading to the rise of “Big Data”.