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How to: Make corporate charity events work

Hollie Sebire, head of events at Paragon, explains how to deliver a successful corporate charity event

Hosting or organising a corporate charity event is a highly effective form of sales and marketing and a valuable boost to your company’s corporate social responsibility profile. It is also, however, a complex logistical and practical challenge, and one which has to be approached in the same rigorous manner as any other part of your business. Here's how to make corporate charity events work for your B2B company.