HOW TO: Make the most of online brand communities

Getting involved in online brand communities can be a path to success

Online brand communities are arguably a more exciting and valuable medium for B2B than consumer marketing. For two reasons: A community will likely represent a higher proportion of your target market, so it’s a more effective direct medium. Secondly, because you probably don’t need to carry out research continuously, you’ll be forced to implement more varied marketing and business initiatives, which will amplify the campaign and brand effects.