How to: Make the most out of your marketing automation software

Marketing automation (MA) has become increasingly popular among B2B companies of all sizes and marketers. Despite its success, many struggle to get the most out of their tools. Marcin Malinowski, director of UK business unit at Outbox Group offers advice on to make the most out of your MA

Businesses have widely adopted CRM systems but it is time to think beyond this and use data in the best way to actively engage with customers and leads. Here are five best practices to achieve this.