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How to: Make programmatic advertising work for you

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. We offer four tips to help you get your head round this form of advertising

When it comes to programmatic, some publishers have been extremely successfully. But it has not been as simple as plug-and-play for everyone. The great hope of programmatic is that it can bring efficiency to advertising, enabling publishers to realise the full value of their inventory in an automated way and allow advertisers to reach highly targeted audiences at scale. However, it’s clear that while progress has been made, we’re not quite there yet.